Kasper Shots: From Invisible to In-Demand with Local SEO

Kasper Shots is a leading photography studio in Zambia, and we implemented targeted local SEO—including Google Business Profile setup, keyword strategy, and review generation—to make them easily discoverable by nearby customers.

Highlights

Client

Kasper Shots

Platform

Google Business Profile

Role

Local SEO Experts

Skills & Methods

  • Google Business Profile creation & optimization
  • Local keyword research
  • Review-generation strategy
  • Content and category targeting
  • Tools

    • Google Business Profile dashboard
    • Moz Local
    • Whitespark
    • Canva (for review cards)
    • SEMrush

    The Problem

    Although Kasper Shots had a stellar reputation in Mansa, they were virtually invisible online—losing bookings to competitors who appeared in local searches and on the map.

    No Google Business Profile

    They weren’t listed on Google Maps or local search results.

    Limited Local Visibility

    Searches like “photographer in Mansa” returned no trace of their studio.

    Zero Online Reviews

    Without social proof, potential clients had no trust signals to choose them.

    Undefined Local Keywords

    They lacked a strategy to capture the terms local customers actually search.

    Success Metrics

    Within three months of our local SEO rollout, Kasper Shots transformed from unseen to highly engaged in their community.

    Business Profile Interactions

    317 total actions (calls, direction clicks, website visits)—people actively engaging with their profile.

    Direct Business Calls

    22 calls from prospective clients ready to book sessions.

    Direction Requests

    97 clicks for directions, signaling strong intent to visit the studio.

    New Verified Reviews

    12 glowing reviews, boosting social proof and local trust.

    Business Profile Interactions

    Direct Business Calls

    Direction Requests

    View website

    New Verified Reviews

    Who We’re Looking For

    Not every business is the right fit for our services, and that’s okay. We focus on businesses that will truly benefit from what we offer.

    Local-Based Businesses

    Need more customers in your area? We’ll optimize your website and business listings to get you found by local clients searching for your services. More visibility, more calls, more bookings.

    Learn more

    E-Commerce Businesses

    Selling online? We’ll help you rank higher, attract more buyers, and boost sales with SEO strategies designed for product visibility and conversions. Let’s turn your store into a revenue machine.

    Learn more

    Startups & Growing Businesses

    Starting fresh or scaling up? We’ll set up your SEO foundation and craft a website that grabs attention, builds trust, and positions you for long-term success.

    Learn more

    SaaS & Tech Companies

    Struggling to get sign-ups? We’ll fine-tune your SEO and website design to drive more organic traffic and convert visitors into users—because great products deserve great exposure.

    Learn more