Local SEO Case Study - Photography Company
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About the Client
Kasper Shots is a professional photography company based in Mansa, Zambia. Known for their stunning visuals and strong offline reputation, they came to Think404 with one key challenge: they were nearly invisible online.
The Challenge
Despite their talent and recognition in Mansa, Kasper Shots was missing a critical piece of the puzzle—an online presence that matched their offline reputation.
- No Google Business Profile: They weren’t showing up on Google Maps or local search.
- Limited Online Visibility: Potential clients searching for “photographers in Mansa” couldn’t find them.
- No Review System: Without customer reviews, they lacked the digital trust modern clients expect.
Our Approach
We built Kasper Shots’ local SEO foundation from the ground up:
- Google Business Profile Setup & Optimization: Created and verified a complete profile with compelling descriptions, professional images, and the right categories.
- Targeted Keyword Strategy: Optimized for high-intent local keywords like “Photographer in Mansa” and “Best Photo Studio Mansa.”
- Review Generation: Designed a simple review-asking card to encourage satisfied clients to leave feedback, building trust and credibility online.
The Results
The impact was fast and measurable:
- 317 Profile Interactions: A surge of visibility, with people actively engaging online.
- 22 Direct Calls: Real potential clients reaching out to book services.
- 97 Direction Requests: Customers not only found Kasper Shots online but also navigated directly to their studio.
- 12 Verified Reviews (and growing): Building a strong foundation of credibility and trust with authentic client feedback.
Conclusion
In just a few months, Kasper Shots went from being invisible in Google searches to becoming a local leader with consistent engagement and new business opportunities. With a strong digital foundation in place, they’re now positioned to capture even more clients in Mansa and beyond.
New Verified Reviews
Business Profile Interactions
Direct Business Calls
Direction Requests
What our client said
Think404 really helped us put Kasper Shots on the map—literally. Before, people struggled to find us online, but now we’re showing up, getting calls, and even more customers walking through the door. The Google profile setup and review system made a huge difference. We finally feel visible.
