The Challenge:
Bulls on Wall Street, a leading trading firm, faced the daunting task of migrating over 10,000 CMS pages from WordPress to Webflow. The primary challenge was ensuring zero data loss and preserving SEO integrity throughout the migration. Their old WordPress site was actually a subdomain (blog.) and we had to move the the main domain on Webflow.
Our Approach:
- Seamless CMS Migration: We successfully moved 10,000+ pages to Webflow without any data loss, maintaining all SEO elements and URL structures.
- Structured Data Implementation: We added schema markup for videos to enhance search visibility and enrich search results, leveraging the firm’s extensive video content.
Success Metrics:
- 10,000+ Pages Migrated: Ensured a smooth transition with no SEO disruptions.
- Enhanced Video Schema Markup: Improved search result richness and visibility for video content.
- Improved Site Health: Achieved a high technical SEO score, ensuring robust performance and user experience.
- Zero Data Loss: Maintained all critical data and SEO value during the transition.